Last month I wrote about having a REAL business plan for your business. (ORIGINAL POST HERE)
Part of your business plan should be a marketing plan. John Jantsch is the expert on small business marketing. Here are his thoughts on what should be included in a marketing plan:
http://www.ducttapemarketing.com/blog/2008/06/18/how-complex-should-a-marketing-plan-be/
Danny
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