Here is an excellent post by Seth Godin.
I think this is especially valuable for people in a home business. In particular, take a look at his critique of Multi-Level Marketing in the section "Too Much Effort". This is important. It is often the case where people in their own home business try too hard, thus offending many. The way to build a successful home business (for the long run), is to tell authentic stories.
Make sure you read the post.