This post from Seth Godin is one of the best descriptions of what is truly needed in marketing today: http://sethgodin.typepad.com/seths_blog/2007/01/electable_vs_ma.html
How does this apply to your home business? Ask yourself, who is the 1% you are really trying to be remarkable to. Don't try appealing to everyone. Focus on the 1% and make yourself remarkable in that area. You will offend people. You will have people say "NO", probably often. However you will bring more passionate people onto your team. You will create excitement and energy, and loyalty. You will have a passionate and loyal following who will spread the word about your business.
PS. If you haven't read Seth Godin's book, "Purple Cow", I strongly recommend it.