What would you do if you received a phone call that the Pope (or the Queen or Tiger Woods.... etc.) was coming to your business TODAY? What would you do? What you do differently? What would you do the same? How would you get ready?
Take a few minutes to think through those questions and then read the great post by Seth Godin here:
http://sethgodin.typepad.com/seths_blog/2008/04/the-pope-is-com.html
Danny
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