Hi everyone,
I found a great quote in a book I'm reading. The book is "Purple Cow" by Seth Godin. It's a great marketing book.
The quote is:
“Being safe is risky”
What does this mean to you? To me, it means that staying in the same place will often mean you will be left behind. Too often people find something in their lives that is comfrotable, and then they stay right there in their comfort zone - being safe. In the end, this is a risky choice, as the rest of the world will pass them buy. Also, time will still move forward, leaving your goals as only distance memories.
I look forward to your comments,
Danny
Thursday, May 19, 2005
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1 comment:
Hello Success Professor,
I tend to always relate things to money and investments. The person who squirrels away their hard earned savings into a bank account, for fear of investing in the markets, may actually be taking more risk than the market investor. The bank account, for arguments sake makes 1%, inflation is historically 4%, we'll say the markets return 6%. Who has actually lost money in this scenario? The squirrel is losing money (-3%) each and every year.
Risk can be present when you think you are not taking any!
Cheers,
Lee
My Emerald Passport Blog
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